Yoga Joint Case Study: Employee Recognition & Engagement Success
Yoga Joint is a fast-growing yoga studio group with eight locations and more than 160 instructors and staff across South Florida. With a workforce that includes part-time employees and seasonal instructors, maintaining a strong sense of connection, community, and appreciation—regardless of schedule or location—was a growing challenge. To support their people-first culture as they scaled, Yoga Joint partnered with CardSnacks to create meaningful moments of employee recognition and ensure every team member felt valued and connected from day one.
Challenges
Connecting Instructors and Staff Across 8 Studios
With 8 Studios and 162 employees across South Florida, Yoga Joint wanted to facilitate connection among instructors and staff while reinforcing a community of teamwork and overall wellness.
Engaging Part-Time and Seasonal Team Members
Many instructors across the company are part time or enrolled in university and only work in the summer. Yoga joint wanted to ensure team members who might not be in the studio every day still feel a sense of community and engagement.
Preserving Employee Value While Scaling
As Yoga Joint continues to grow and scale, they wanted to ensure their employees felt they still held value and weren’t just a number.
CardSnacks Use Cases
Welcoming New Hires with Day-One Recognition
Yoga Joint began sending e-cards to new employees their first day on the job to welcome them to the team and to demonstrate they are joining a team with an eye toward employee recognition.
Staying Connected Through Milestones and Celebrations
Employees, whether they are full-time or away at school, receive a CardSnack on milestone dates such as work anniversaries or birthdays, to keep them engaged as if they are in the studio everyday.
Enhancing Holiday Appreciation with Flexible Gifting
Yoga Joint began including CardSnacks Cash in holiday cards for employees to use towards a gift card of their choosing.
Results
Experience 96% open rate on ongoing Work Anniversary Campaigns
Achieved 68% open rate across all campaigns, significantly higher than typical email open rates
After receiving high praise from employees, CardSnacks has become a regular tool and facilitates a feeling of tradition and culture among the Yoga Joint Community.
Client Testimonial
“CardSnacks Have become “Our thing” to our employees. They see we send them an e-card through a text or email, and they open them immediately. Ultimately, we are letting them know what we are thinking of them and demonstrating their value to our organization."
Michele Harbaugh Payroll and Benefits Manager at Yoga Joint
Learn More
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