RE/MAX: Personal Touchpoints at Scale
In a highly competitive real estate market, standing out requires more than traditional follow-ups and business cards. RE/MAX Realtor Ed Brittingham set out to create more meaningful, personalized touchpoints with clients and fellow agents—without the friction of physical mail or one-off outreach. By using CardSnacks, he found a scalable way to stay top of mind throughout the home-buying journey and beyond.
Challenge
Standing Out in a Crowded Real Estate Market
With more than 1.6 million licensed real estate agents in the United States, RE/MAX Realtor Ed Brittingham wanted to find a personalized and differentiated way to create touchpoints with clients during the home-buying process.
The Need for Efficient, Modern Client Outreach
Find an efficient and streamlined tool to make it easier to connect with potential clients and partners without the restrictions of physical business cards or expensive mailings.
Searching for a Scalable, Data-Driven Solution
Searching for a more scalable technology and customer data base than what was currently offered in the market.
CardSnacks Use Cases
Powering Out-of-State Referrals
Deployed CardSnacks at a RE/MAX real estate convention to connect with other agents on out-of-state referrals.
Buyer-Specific Follow-Ups That Get Opened
Created buyer-specific cards which included links to listings, as well as information about the property that was toured.
Automated Relationship-Building at Scale
Created a custom calendar for everyone in his networks to create automated touchpoints around milestones like birthdays and anniversaries, staying top of mind for future business and referrals.
Results
50% open rate from other agents at the convention
Has seen 100% open rate and higher levels of engagement with buyer-specific cards
Increased personal brand as well as branding of RE/MAX Received high praise for the thoughtfulness of sending cards to clients from colleagues
Client Testimonial
"Real estate is a people business. If you want to be successful, you need to go out of your way to connect with people and stay top of mind. CardSnacks has made it easy to schedule and send out cards to my sphere of influence for birthdays, anniversaries and holidays and as a thank you to buyers and sellers after a meeting or listing appointment. I’ve found it makes a memorable touchpoint.”
Ed Brittingham RE/MAX REALTOR, RE/MAX
Learn More
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