Merchants Fleet Case Study: Turning Appreciation into Action
Merchants Fleet wanted to celebrate employees’ hard work, spread surprise and delight across a remote workforce, and find an easy way to engage both employees and customers. With CardSnacks, they sent ~500 personalized Valentine’s Day cards, complete with a custom message, company branding, and a Starbucks gift card—creating a fun, memorable experience that strengthened company pride and culture.
Challenge
Recognizing Hard Work in a Challenging Year
Show appreciation to employees for great results achieved in a difficult year.
Delivering Surprise and Delight Across a Remote Workforce
Create a fun, surprising, and delightful experience for a geographically diverse workforce.
Introducing an Easy Engagement Tool for Employees and Customers
Find a new, easy-to-use engagement tool that can be used for both employees and customers.
CardSnacks Use Cases
Personalized Valentine’s Day Cards with Company Branding
Combined a CardSnack Valentine’s Day card cover with a custom message and company’s branding.
Sending 500 Cards to Celebrate and Appreciate Employees
Sent ~500 cards to employees for Valentine’s Day to express love and appreciation for their employees.
Including Starbucks Gift Cards for Instant, Remote Enjoyment
Recipients also received a Starbucks gift card – something they could all use right away even if working remotely.
Results
79% open rate (with 20% of recipients sending a reply) – more than three times the industry average
Strengthened affinity for the company and pride for being part of the organization – now planning regular card campaigns for multiple holidays and events
Received an overwhelming response from employees who expressed surprise and delight for the unexpected appreciation and gift
Client Testimonial
“Not only did we get the desired effect of reinforcing our strong company culture, creating the card with all of the fun features was such a blast. We look forward to using CardSnacks for many other occasions to delight not only our employees but also our customers.”
Holly Ackerson, Assistant Director of Corporate Marketing, Merchants Fleet
Learn More
Want to learn how easy it is to show appreciation all year round?
Schedule a private demo here.