Keypath Education Case Study: Automating Personalized Employee Recognition for a Growing Remote Team
Keypath Education is a leading EdTech company partnering with universities to deliver online learning. The post-enrollment team supports students after admission, providing services such as placement, advising, and operational support.
Challenge
Lack of an Automated Recognition System
Keypath Education did not have a formal or automated process in place for recognizing important team milestones such as birthdays and work anniversaries. As a result, there was no consistent or
centralized way to ensure that employees felt acknowledged and valued for these personal and professional milestones.
Manual Tracking Was Time-Consuming and Unsustainable
The Director of Engagement and Development was manually sending calendar reminders to supervisors and crafting individual messages for each occasion. This process became increasingly
inefficient and unsustainable, especially as the team grew to over 140 members.
Need for a Scalable and Personalized Engagement Solution
As a fully remote team, Keypath needed a scalable yet personal method to foster connection and engagement across departments. The challenge was to find a solution that could balance automation with authenticity, enabling a more meaningful and consistent recognition experience without overburdening team leads.
CardSnacks Use Case
Streamlining and Automating Employee Recognition
CardSnacks made it easy to automate routine milestones like birthdays and work anniversaries using simple tools such as a csv sheet with contact information and pre-scheduled messages. This significantly reduced the manual workload while ensuring no important moment was overlooked which was perfect for a growing remote team. From a welcome card to a birthday card and everything in between, they had every milestone accounted for with the help of CardSnacks.
Creating Personalized and Memorable Interactions
With features like custom messages, music options, and engaging visuals, CardSnacks enabled Keypath to send meaningful digital cards that felt personal and thoughtful. This helped employees feel genuinely recognized and valued, reinforcing team morale and a positive culture.
Flexibility Across Milestone Types and Team Structures
Whether it was onboarding a new hire, celebrating a baby shower, or sending a sympathy card, CardSnacks offered the flexibility to recognize a variety of personal and professional occasions. Plus, the ability to easily involve supervisors without administrative hassle made the tool practical for large, distributed teams.
Results
Enhanced the team’s onboarding experience with personalized welcome messages.
Keypath Education saw a strong open rate of 63.5%, reflecting high engagement with CardSnacks' personalized recognition.
The Post Enrollment team has a 28% reply rate. All messages reflect the team’s appreciation for recognizing the big and small moments.
Responses from the Team
"Oh my goodness -- I am really feeling the love this morning! Thank you all for such a warm welcome. I am excited to be here and work alongside each of you!"
"This is too sweet!! Thank you Post Enrollment Leadership!! Made my day!"
"Thank you so much for the kind words and workiversary wishes!"
Client Testimonial
“I’m really happy I found CardSnacks. It helps me streamline the recognition process, and it’s easy to use. It’s more than just a card—it’s a way to connect and show that we care.”
Reanna Aguilar Director of Engagement and Development, Keypath Education-Post Enrollment Team
Learn More
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